Felicia Brown, LMBT

Felicia Brown, LMBT, CII


Felicia Brown, LMBT is the owner of Spalutions, (www.spalutions.com) a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. She is passionate about inspiring others in her field and beyond to become successful in all of their endeavors. This practice of “cooperative competition” has been a cornerstone of Felicia's career ever since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, writing and teaching.

With appearances at many state, national and international conferences in the massage, spa and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of Creating Lifetime Clients: How to WOW Your Customers for Life; Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1; Reflections of My Heart: A Poetic Journey of Love, Life, Heartbreak and Healing; and The Sunflower Princess: A Healing Fairy Tale. She is a contributing author for several other books.

Felicia has written for many trade publications and blogs including Les Nouvelles Esthetique & Spa, DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. Periodically, she works as an Expert Witness in cases related to the massage and spa industries. Felicia is also the owner of A to Zen Massage, a wellness spa in Greensboro, NC, a Certified Guerrilla Marketing Coach and NCBTMB/FL/GA Approved Provider.

Over her career, Felicia has won numerous awards for her business skills and accomplishments including 2015 Best Massage Therapist of the Triad - Runner Up (Go Triad), 2014 Best Massage Therapist of the Triad (Go Triad), and 2005 Small Business Person of the Year from the Greensboro Chamber of Commerce. Other awards include 2011 Volunteer of the Year (American Massage Conference); 2009 Spa Person of the Year (Day Spa Association); Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine, 2007 National Volunteer Committee of the Year (American Massage Therapy Association), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal), and 2005 Best Spa in Greensboro (Triad Style).
As one who loves to educate others, Felicia regularly hosts the Pre-Conference Broadcast Series on One Concept Radio in which she interviews various massage, chiropractic and wellness educators. She is also a past member of the Editorial Advisory Board for Massage Therapy Journal and current member of the Editorial Advisory Board for DAYSPA Magazine.
Felicia makes her home in Greensboro, NC. In her spare time, she is a casually competitive tri-athlete who enjoys yoga and reading as well as spa and travel adventures of most any sort.

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